Getting the attention of busy people is one of the hardest jobs in business. 

If you can’t get the attention of the people you want to attract, you might as well be invisible.

According to the website Time Well Spent,

“We live in an arms race for attention.

Because we only have so much attention in our lives, everything has to fight harder to get it.

YouTube autoplays more videos, so we forget to leave. Instagram shows new likes one at a time, so we keep checking in. Facebook shows whatever keeps us on screen, whether it's true or not. News media turns everything into instant, breaking news.”

A lot of people think that shouting louder than the next person is the key to success. 

That might work for a hungry baby who has only one way of communicating - screaming at the top of their lungs.

But an adult who shouts is considered a loudmouth, a braggart, a pest.

You can be successful this way.

Love 'em or hate 'em, people like Howard Stern take pride in being offensive, but they also alienate entire segments of the population.

I doubt that you want to do that.

There Is a Better Way

I’ve found a better way: a system based on immutable human nature, not hacks and tricks that will be obsolete as soon as the next Facebook algorithm comes along.

A system that isn’t obnoxious, loud, and boorish.

A system that takes advantage of involuntary human responses and allows you to turn predictable behaviour into predictable cash.

I’m talking about a way of getting attention based on Laughter. Humour.

Making people smile.

Enter my flagship course:

Always Be Winning


Holy crap...

I've just sent out my 5th LinkedIn message and I've got a prospect who wants to meet! 😀

Having tried so many different courses, I am gob-smacked that this works!


I am so excited about this...

I want to put you in a position where you are never worried about how you’re gonna find new clients.

You’re always going to have opportunities.

You can get in front of any type of business.

It doesn’t matter if it’s a local business, an exciting and innovative start up, or a global brand.

You can meet any type of person - even if they’re a journalist at a national publication, an industry expert you look up to, or the CEO of a gigantic corporation.

You will be able to open opportunities for yourself whenever you want - and when you’re able to do that, life gets really exciting.

I never thought I’d give this information away - which I guess is why I’m selling it instead. 😀

In 11 videos, slide decks, and accompanying template pack I'll show you how to...

  • Develop an offering that’s compelling and specific
  • Find out who your ideal clients are
  • Write compelling copy for your cold approaches through cold email, direct mail and LinkedIn
  • Go the extra mile for when you want to get the attention of your dream clients
  • Manage the whole process so you build opportunities for yourself right now - and in the coming weeks, months and years
  • Find and convince journalists and other influencers to write about you
  • Write content on social media that intrigues your audience and builds their interest in you over time
  • Impress prospects on sales calls and in sales meetings
  • Create a proposal that stands out
  • Really pull out all the stops when you want to win those dream clients

Want to learn all of this today?

Get access to the whole course right now and start winning clients.

£1,999 £199

Does it work? Of course it does!


Have started reaching out to some much larger companies than I usually do, using some of the Charming techniques learned from Jon - and I wish I had done this sooner!

I sent 3 yesterday and already have one response... from a company with £350m+ in funding. Happy days!



CHARM IS CONTAGIOUS and it's infecting all aspects of my life. I just responded to an ad for my dream apartment, a super cool converted garage that I'm going to make my live-in music studio, 10 minutes away from my day job (in LA!! no more traffic) and signed the lease today. The couple that rent the main house said they had 100 replies but my e-mail stood out for its level of detail, warmth and personality, and they knew they had found their ideal roommate. BOO-YEAH


Whats Included?

Module 1: Your Pitch To The World

(Two videos and slide decks)

The first part is about crafting your story, your pitch and your offering.

It is not about building a website, growing a social media following, or about building an email list. This course will show you how to succeed without needing those!

I'll show you how to:

  • Develop an offering that’s compelling and specific.
  • Find out who your ideal clients are.
  • Write the perfect story that endears you to your prospects.
  • Craft a succinct one-line pitch that will intrigue your prospects.
  • Create a LinkedIn profile that gets attention and builds credibility and interest.

Module 2: Find Your Ideal Customers And Start A Conversation With Them

(Three videos and slide decks)

Find your ideal clients online and get their contact details.

I'll teach you the Charm Offensive way to write compelling copy, whether using email, direct mail, or LinkedIn. This isn't another generic, boring approach that'll get ignored - this method cuts through the noise and gets your target customers to actually respond and want to talk to you.

There's some tips for going the extra mile when you really want to attract your dream clients, too.

Finally, I'll show you how you can manage the whole process to build opportunities for yourself right now - and in the coming weeks, months and years.

Module 3: Build Your Influence Online

(Four videos and slide decks)

That’s the outbound stuff sorted, but you also want leads to come to you.

I’ll show you how to build your influence online using the same cold pitching tactics you use to generate leads.

Learn how to:

  • Find and invite yourself on podcasts that your clients listen to.
  • Find and convince journalists and other influencers to write about you.
  • Write content on social media that intrigues your audience and builds their interest in you over time.
  • Start a Facebook group around your area of expertise.

Module 4: Turn Conversations Into Cash

(Two videos and slide decks)

Lastly, and crucially, I’ll show you how to close deals.

You'll learn how to impress prospects on sales calls and in sales meetings.

I'll teach you:

  • How to create a proposal that stands out.
  • What to research and ask before sales calls.
  • How to open the call or meeting.
  • What questions to ask.
  • How to follow up afterwards.

You'll also learn how to send the perfect email that gives you the best chance of winning, and how to really pull out all the stops when you want to win your dream clients.

PLUS the template pack:

  • 8 Part Cold Email Sequence
  • Direct Mail and Email Follow Up Template
  • Getting Journalists Attention Template
  • Booking Speaking Gigs Template
  • Booking Podcast Guests Template
  • Getting On Podcasts Guide
  • LinkedIn Invite Template
  • LinkedIn 1st Connections Template

“I thought I was a pretty good salesperson myself. This course changes everything.”

Dee runs and heads up growth at his digital advertising agency, Right Hook Digital.

OH MY...

PLUS you get a bonus discount off Charm Offensive Professional!

Buy Always Be Winning during this sale and I'll throw in a discount code for 40% off your first month of Charm Offensive Professional. 

You could have access to not only this course, but all of my other nine full courses, 13 template packs (plus the Autoresponder Sequence pack once it launches soon), and not to mention all the mini-trainings, ebooks, and cheat sheets. 

That's a ridiculous deal.

Want to learn all of this today?

Get access to the whole course right now and start winning clients.

£1,999 £199

Need more proof?


Just closed a $20k 3-month deal in the SaaS space that I've been working on for a couple weeks, and have 3 more pitches to do over the next week for $25-50k pilot program deals.

Also got my prospecting and appointment setting process down to a T after 'charming' up my messaging to really resonate with my niche.

Now generating close to 15 discovery calls a week in the tech space, and just did discovery calls with the CTO at ActiveCampaign and a $500M/yr IT company using LinkedIn and cold email.

This sh*t works! Take what Jon has, but your own spin on it, and fire away!



Couple of days ago, I was procrastinating by checking out a job board for location-independent gigs when the words "copywriter wanted" caught my attention.

The gig turned out to be for an agency handling very formal matters. The gig description was the typical description and could be summarized as "if we work together, reply to our emails, deliver high-quality and you good fam".

Then they told readers to submit full application incl. motivation letter, resume and other documents nobody ever enjoys reading.

I didn't really want the gig (given the stiff tone) but wanted to see what reaction I could get by doing the opposite they expected. So I typed up a charming email, complete with unrelated pictures and whatnot.

Their reaction astounded me. Not only did they want to get me on board for a test assignment, my charming email even got me past their whole selection process without a single one of the requested documents.

So yes, the Charm Offensive approach WORKS, even outside of the hip world of marketing agencies and software startups. Even where the opposite is expected.



Years ago, I once emailed 50 prospects for a lead generation service. I ended up getting around 3 passive-aggressive replies and closed approximately 0 leads. Ever since then, I figured cold emailing wasn't my thing.

Then today, out of the blue, I decided to use Jon's templates to get an ecommerce media buying client. It was just a test, so I only sent out 2 emails to 2 businesses. 1 hour later and I got an ecstatic reply.

This is the type of response I wish I got years ago.

And it was SO easy too!

Copy, paste, modify, send.

I'm super excited and will be continuing to use Jon's templates until I'm too tired of making money.


Want to see for yourself?

Get access to the whole course right now and start winning clients.

£1,999 £199


PROOF that Jon Buchan's stuff works even in difficult, hard-to-sell b2b niches. One of my agency clients generated 3 appointments in 1 week all from a modified version of his carefully-crafted and closely-guarded* cold email sequence.

*Upon further research however, I understand that depositing funds electronically to Jon's bank account via credit card or paypal will unlock these secrets for you...


JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That's what Charm Offensive is all about: getting the attention of busy people.

Jon Buchan

Copyright 2020 Logical Absurdity Ltd T/A Charm Offensive.