Easily create charming, high-engagement Facebook ads that start conversations with new clients.

You’ve seen countless examples of Charm Offensive templates getting excited, enthusiastic responses from prospects. 

Charming Copy works across media types. This includes Facebook ads.

This pack helps freelance professionals (and agency owners) generate positive engagement on their ads, while delivering leads. 

The positive engagement lowers for Cost Per Thousand Impressions, meaning your ads perform better.

In addition, all of the engagement acts as social proof, making you look like someone clients should do business with.

If you offer professional services, this pack is for you. 

You could be a:

• Marketer
• Facebook Ads expert
• UX consultant
• CRO expert
• SEO consultant
• PR professional
• Coach or consultant
• Agency owner
• … Or other professional service provider. 

If that’s you, this pack will be useful to you. Even if it’s not, you’ll still be able to use the training and adjust the templates to your needs. The key principles will work across sectors, disciplines, and situations.

I’ve had tons of success with Facebook Ads for Charm Offensive.

Check out the engagement on this ad:

Armed with this pack, you’ll be able to put an ad live that generates:

• A ton of positive engagement – likes, loves, laugh-reacts, comments, and shares. (All while increasing your Facebook following as a lovely side effect!)
  
• Comments from prospects that you can respond to, before moving the conversation somewhere more private.
  
• Word of mouth advertising as people tag their friends who might be looking for someone who offers your services.
  
• Leads directly through either a) Facebook’s Lead Form Ads or B) Facebook’s Messenger ads.

This pack provides you with:

• Charming Ad copy templates any professional services provider can easily amend to their needs.
  
• A guide revealing all of the important humour devices and persuasive techniques used in the ad. This will also ensure you don’t get rid of any of the crucial elements that make the ad perform well. (I have to do this as so many of you have completely butchered my templates in the past :D)
  
• A guide showing you how to set up the ads. This includes how to set up the Lead Forms and Messenger functionality. (Don’t worry, neither of these are difficult. I’m including this to ensure the training is comprehensive.)
  
• Charming copy to use on the lead forms and the initial messenger dialogue, to keep your prospects smiling while they engage with the ad and express their interest in your services.
  
• Guidance on the best interest targeting options to use. (There is an argument for not using interest targeting at all and I’ll also reveal where this is appropriate.)

So how does it work?

This pack focuses on ads that use images and copy. So don’t worry, you won’t need to appear on video.

I provide a variety of options for the images. This includes completely faceless options.

I’m sorry – but you will have precisely zero excuses for not getting your ad live! 😀

How ads work to generate leads

1. Lead Form Ads

When someone clicks a Lead Form Ad, Facebook provides the prospect with a form to fill in, enabling you to capture their details.

Once this data is captured, you can easily send your new prospects an email or give them a call.

I will provide charming copy to be used throughout the Lead Forms.

2. Messenger Ads

Messenger ads direct clients to a messenger chat with some initial automated questions. Once they express their interest, you’re able to jump in and start a conversation with them.

I will provide all of the charming copy for the automated questions.

But don’t just take my word for it…

I got a comment on a Facebook Ad of mine that I run to cold traffic. He’d bought an offer of mine and then signed up to Pro – and found the pack:

I was having a bad day. I told him how happy his comment made me. He replied:

He told me of the specific kinds of success he was having:

Would you look at that, eh?

Every benefit, meticulously detailed on the sales page, has come to pass.

I hear your brains ticking away – “but that’s just one guy!”

Ok, Mr/Miss/Mrs/Dr/Reverend Cynic… I’ve got more results to show.

Here’s one from a guy whose son used it, who does web design:

I have a bunch of other testimonials and they all say the same:

• Cheaper cost per lead
• Higher quality leads
• Super low-friction sales process with those leads

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Let me show you another:

After hearing the results folks have had, I just had to put an ad live myself.

And, oh my goodness… It works exactly how I knew it would – and matches the testimony of the other folks who’ve deployed it.

I’m not offering any kind of lead magnet. No bribe. Nothing. These aren’t freebie seekers. These are people who want to speak to me about the services I can offer. Digital marketing consultancy, and as of this month, lead generation.

This template will work, whatever business you own. If you need leads, this will work.

I took seven calls the week after putting the ad live, and booked many more in. And I need to chase some others. I had to pause the ads while I dealt with all these leads!

Every. Single. One. Of. The. Calls. Went. Amazingly. Well.

(Admittedly, this is partly down to the fact I’m good at sales calls, and this sales page notwithstanding, somewhat charming.)

But a HUGE part is down to the self-selecting nature of the ad. Only the fun folks reach out. No stern wankers fill out the form. Very similar to my charming cold pitch templates. However, this is much easier than cold emailing. All you need to do is put one ad live and BOOOOM! You’re set.

Plus there’s bonuses: two additional charming ad swipes

A few years back, I created an ad for my friend’s band that performed fantastically. It increased their following and they booked lots of gigs from the ad, too.

In addition, I created an ad for my local rock bar. This also got a ton of engagement, built their Facebook following, and got new patrons coming into the bar.

Check out the engagement these ads got:

Why am I including these?

It provides you with further inspiration!

You’ll see how to create ads for other people, too. And you’ll see how the key principles to writing Charming Ads work across all types of businesses and for artists, too.

Questions and helpfully, answers:

Who is this for?

Anyone who wants new clients. You could be a freelancer, agency owner, or some other B2B supplier.

When will the pack be ready?

This pack is available to download straight away.