Grab my step-by-step guide to everything I would do if I were in your shoes and needed new clients in 2023.

The 2023 Self-Promotion Guide

In this ebook, I provide a step-by-step guide to everything I would do if I were in your shoes and I wanted to recruit new clients.

You will need to put the effort in, but I can give you the exact moves I’d make if I was hustling for new clients.

I want you to dedicate your time to the right activities. This guide shows you exactly what you need to do.

Want to get this ebook for the special sale discount?

Grab it now to start trying out my methods for yourself:

£700 £109

So what's included?

Facebook for Business

I didn't use Facebook for business prior to 2016. It was only when I came to launch Charm Offensive in 2016 that I made the switch. 

While I love Facebook Groups, you can just use your personal FB for much the same purpose. 

I’m going to start using my personal profile a lot more going forward to promote myself as an expert and sell my products. This section includes:

  • How to set up your profile.
  • How to find relevant people to add as friends who will engage with your content.
  • The type of content to post to engage your audience and bring attention to your services.
  • How to get people to DM you. 
  • How to build long term relationships with people that regularly engage with your content

To tempt you, here’s some curiosity generating bullet points of what’s included above:

  • A cheeky tactic to generate engagement even from the most blatant of sales pitches
  • A curious technique for differentiating yourself by going against the status quo
  • A remarkably obvious but overlooked tactic to increase engagement on any type of post
  • A sneaky post you can make which promotes yourself as an expert without coming off as arrogant

Step-by-step LinkedIn Guide

  • How to find relevant prospects to send a connection request to.
  • How to identify the most relevant person in an organisation to speak to.
  • The kind of content to post.
  • How to engage with the content of your connections to develop relationships. 
  • How to DM prospects you’ve engaged with. This includes a template. 
  • How to get LinkedIn Recommendations from current and ex clients and other business associates. 

How to sell without being salesy 

In this section, I go through how to do a sales call without being salesy or pushy or all the other negative connotations associated with sales.

Going the extra mile using direct mail mixed with email/LinkedIn

This section shows you how to go the extra mile using creative direct mail to get the attention of even the most sought after prospects.

Many prospects will get in touch after receiving the direct mail piece. However, others won’t. This guide will show you how to follow up on email or LinkedIn a few days after your direct mail piece has arrived.

Want to get this ebook for the special sale discount?

Grab it now to start recruiting new clients for your business:

£700 £109

PLUS there's bonuses!

The Newbie Freelancer Guide

How to get your first freelance clients when you have little to no experience. 

Super simple FB Ads

How to set up simple, charming Facebook ads that offer your services. This will include a template you can use and amend to your needs.

Do my methods work?

Of course they do! While I don't have specific testimonials for this pack yet, here's what people have to say about the Charm Offensive approach:

quality responses from prospects wanting to talk business 

After going all in with Jon’s emails this month, I’ve had 3-4 legit meetings per week, booked some decent one-off jobs, and one $3,500 client on monthly retainer. I have another 3 meetings this week. Wish me luck.

At first, I was afraid of his emails. I thought it was too blunt for B2B, and would send the wrong message to my prospects.

Sales and cold-email is how I made my living for years. He told me his stats and I was in disbelief. I couldn’t believe the open rates and the responses he was getting.

After struggling for a couple months, I decided to use his method. It was a fantastic decision. It took a week or so, but now when I open my inbox, I see quality responses from prospects wanting to talk business.

Bottom line, Jon’s system will make you money. Thank you Jon. And, if you’re on the fence, I hope this message helps you to the other side.

Anthony Catullo 

The ROI has been INSANE 

A month ago I bought Jon Buchan’s Charm Offensive email template pack and adapted one of the email templates in it to my agency and the results have been stunning!

Been sending about 100 direct mail pieces a week for a month now and I've bought on 4 new super high quality clients in that time... and over $8k/month in additional revenue.

Given I only paid $200 for that template pack I almost feel like I stole it... the ROI has been INSANE. Easily the best $200 I've spent all year!

I’d recommend you guys go buy all of Jon’s stuff now before he realises he’s selling it way too cheap...

Dima Kritchevski 

A 30-50k month 

I'm getting higher acceptance rates on linkedin connection requests than I've ever had....

Plus I'm getting comments telling me that it's the first connection request they've accepted for months, they don't usually entertain unknowns but my message made them smile!

This stuff really disarms people doesn't it Jon?

I'm averaging 1x 10k deal per month without trying, and I just know that with your one-of-a-kind tools I'm going to have a 30-50k month in August or September - which I've never done but I can taste it!

Paul Atherton 

Want to get results like these for yourself?

Grab it now for the special sale discount:

£700 £109


I am just starting out. Will this work for me?

Yes. This will work for all levels of experience.

I've taken sales courses before, will I learn anything new?

Yes. Charm Offensive is all about using creative, unorthodox approaches to get the results you desire. You'll definitely add some new tactics and techniques to your game, no matter how much of a sales veteran you might be.

Who will this work for?

Anyone who needs more leads. If you’re a freelance professional, agency owner, consultancy, b2b supplier, or a business development manager, this pack will be useful for you.

Will this work for B2C?

The same principles apply to B2C. While my area of expertise is B2B, the techniques and tactics in this pack can work for anyone. 

When will the pack become available to download?
This is a pre-sale offer and the ebook will be available to download on April 7th.

JON BUCHAN  //  Founder, Charm Offensive

A good few years ago, I was desperate for sales after my word of mouth work dried up.

I got hellishly drunk one night and wrote a completely absurd cold email. I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands.

To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings, from senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands. Symantec and Hewlett Packard became clients.

All because of a crazy cold pitch.

I decided to start teaching others my unorthodox approach to cold pitching. People listened to my weird advice and found that it worked for them, too.

That's what Charm Offensive is all about: getting the attention of busy people.

Jon Buchan

Copyright 2020 Logical Absurdity Ltd T/A Charm Offensive.