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Monthly Archives: May 2019

Q&A: Confidence Issues

I got this email from an email subscriber a few days ago: Yahoo is making a muck of your opening series of emails, so I’ve subscribed using another email address. Wondering how many other emails I may have missed, ugh. Ok so here’s a thought that’s been eating at me for a few days… that […]

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Why humour works in sales

   1. It makes a great first impression.   If you can make someone chuckle, laugh, or even winningly smirk then due to the primacy effect and the halo effect, your prospects will ascribe other positive characteristics to you – such as being creative, resourceful, and intelligent.   This frames you as someone who is likely worth talking to, making […]

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